The Beijing Games tanking in the rating department continues . Students discuss the low viewership of the 2022 Beijing games. The network's coverage in prime-time Thursday for the opening ceremony to kick off the games averaged 7.7 million total viewers, according to a . "The previous low over the last three decades was the 1992 Barcelona games, which had 21.6 million viewers," The Wrap . Yet, at YouTube, Chen's Beijing Olympic videos have notched more than 16 million views. NBCUniversal's Olympics ratings are in sync with what the media giant said it would serve up to its advertisers, and while precedent would suggest that the deliveries will trend downward as the Beijing Games head into their second week, a post-Super Bowl lift could help stave off a rush . Last year's Summer Olympics also struggled to draw in ratings, but still did better than that. . The two-week event averaged 10.7 million viewers per night on television, NBC announced on Monday. As of January 2022, the intended viewership level of the 2022 Beijing Winter Olympics varied among respondents in the United States. DEGGANS: Well, you got to wonder if these figures kind of represent a new normal for Olympics viewership on traditional television, where audiences will be smaller . The ratings for the opening ceremony of the Winter Olympics hit all-time lows. Social engagement mirrored streaming growth for the 2022 Winter Olympics with official Olympic committee accounts from over 120 countries seeing a 370% increase as compared to the six weeks before the Games. Canadian ambivalence over Beijing 2022 seems to be playing out in TV viewership for the Games, with CBC posting initial ratings that are down sharply from previous Winter Olympics and even last . However, this year's Winter Olympics already set a new record — and not in a good way. — NationalReview. Friday night's coverage on NBC, USA Network and Peacock averaged 12.8 million viewers . The 11.4 million viewers is a 42% drop from the 2018 Winter Olympics in Pyeongchang, which at the time posted extremely low ratings. And viewership hasn't just declined this year. An average of 10.7 million people watched the 2022 Beijing Winter Olympic Games on NBC in primetime over the past few weeks, the network announced on Monday. Viewership of the 2022 Winter Olympics in Beijing has plummeted to a historic low and the games have been met across the U.S. with a lackluster reception and, in some cases, protests and hostility. The Beijing Games, he suggested . Including NBC's streaming and digital platforms, that number ticked up to 11.4 million. Why it matters: It's the smallest primetime audience for any Winter Olympic Games on record. The 2022 Beijing Games are on track for a record ratings low. The challenge for the IOC is how to recapture the trust and interest of the millions who have tuned out over the past few years. NBC 2022 Beijing Olympics* 10.7 CBS 60 Minutes 9.2 *Viewership across multiple television networks; **Viewership across multiple networks on many occasions Viewership hits low Wednesday night. Fireworks, forming the Olympic rings, illuminate the sky during the opening ceremony of the 2022 Winter Olympics, Friday, Feb. 4, 2022, in Beijing. DEGGANS: Well, you got to wonder if these figures kind of represent a new normal for Olympics viewership on traditional television, where . The Beijing Olympics are officially the least-watched Games in primetime on NBC ever. And so we note, with considerable schadenfreude, that the ratings for Friday's Opening Ceremonies were down 43 percent versus 2018. The first few days of the . "The 2018 Winter Olympics were the lowest rated in the last three decades," Matzko said. The Jan. 25-27, 2022 poll was conducted among a representative sample of 2,210 U.S. adults, with an unweighted . NBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics Opening Ceremony across multiple platforms on Friday, a new record-low for the event since NBCUniversal . NBC averaged 12.6 million viewers on Saturday night, a 39% drop compared to the first Saturday of the 2016 Olympics and a 56% drop compared to the 2012 London Games. Feb 21, 2022. Let's break it down. Winter Olympics: Viewership is plummeting. NBC Superstar Mysteriously Sent Home Early From The Olympics After Criticizing China . As of January 2022, the intended viewership level of the 2022 Beijing Winter Olympics varied among respondents in the United States. Sunday saw an average Total Audience Delivery of 13.7 million… 5 min read. Unlike other Olympic games, the Winter Olympics opening ceremony ratings this year fell extremely low. "Wine and Roses," is now the #1 cable drama premiere of 2022, delivering 1.4 million total viewers in . Approximately 32 percent of respondents stated that they . . The 2022 Beijing Winter Olympics was a "complete failure," on behalf of the international community, Democratic strategist Kevin Walling said Sunday, pointing to the historically low viewership . 1 min read. UPDATE Feb. 7 - 2 P.M.: NBC's updated numbers for its first Sunday primetime covering the 2022 Winter Olympics in Beijing are in. Like so many Super Bowl lead-outs in the past, the Winter Olympics failed to build on the momentum in subsequent airings. An average of 12.3 million nightly viewers per day have watched the Winter Olympics through Feb. 8. "The 2022 Winter Olympics is prime for streaming viewership both on the day of the event and in the weeks following as people tune in when it is convenient for them," said Keith Zubchevich . "The Beijing Winter Games drew the lowest ratings in the history of the Olympics since NBC began broadcasting the event. Keith Zubchevich, President & CEO, Conviva, said, "The 2022 Winter Olympics is prime for streaming viewership both on the day of the event and in the weeks following as people tune in when it is convenient for them.The good news is streaming quality and technology is keeping up with this demand, making streaming a preferable way to experience a live event." Mikaela Shiffrin done with media after NBC's controversial 2022 Olympics coverage. Thursday night's audience . Ratings for the 2022 Winter Olympics are smaller than in 2018 . . The 2022 Winter Olympic Games are scheduled to take place in Beijing, China in February 2022. Approximately 32 percent of respondents stated that they . The 2022 Beijing Olympics Opening Ceremony's TAD, according to NBC, reached 16 million viewers, a million shy of the 17 million the streamer nabbed for the Tokyo Olympics Opening Ceremony. At the time of this writing, the Beijing 2022 Winter Olympics were averaging 9.4 million total TV viewers per evening, down from 21 million total viewers in 2018. During an April 2021 survey in the United States, a majority of respondents across all . Last year's Tokyo Games drew the smallest audience of any televised Olympics, with an average viewership of 15.5m in addition to cable and streaming outlets . Viewership Intent for Beijing Winter Olympics Trails All-Time Low Tokyo Games. However . . The combined sales from the Winter Olympics and the Super Bowl, which NBC will air on Sunday, would be about the same as in 2018, when it also aired both events, he said. — NationalReview. STAMFORD, Conn. - Feb. 7, 2022 - Highlighted by Team USA winning silver in the team figure skating competition, alpine skiing, and freestyle skiing, NBC Olympics delivered a third consecutive night of Total Audience Delivery (TAD) viewership growth - marking the first time ever that primetime Winter Games coverage began with four . This makes it among the least-watched Olympics openings, "down about 43% from the 23.8 million people who watched the opening ceremony for the last winter Games in Pyeongchang in 2018," reported . Friday night's coverage on NBC, USA Network and Peacock averaged 12.8 million viewers, significantly down from the 27.8 million average in Pyeongchang four years ago. Thus far, the 2022 Beijing Olympics have been an absolute flop. Friday's opening . Published February 9, 2022 at 4:53 PM EST Facebook; . Wonder Land: With athletes pushing back against woke agendas in basketball, swimming and football, the PC project may be running out . . A record number of viewers are watching the Beijing 2022 Winter Olympics, Yiannis Exarchos, CEO of Olympic Broadcasting Services (OBS), said on Thursday. Digits: Osama bin Laden's bro's house, ugly shoes, . When you think about Olympic records, you probably think about amazing athletes like Simone Biles, Usain Bolt, and Michael Phelps. About 10.7 million viewers watched the Games per night on . FOSTER CITY, Calif., February 08, 2022--2022 Olympics Opening Ceremony saw a 349% increase in streaming viewership as compared to 2018 Opening Ceremony day per new data from Conviva. An average of 11.4 million viewers watched the Beijing Olympics on NBCUniversal platforms each night — the smallest prime-time audience on record for any Winter Games and well off . AP. That marked a 42% drop from the disastrously low-rated Pyeongchang Olympics in 2018, which had registered the lowest viewership up . More than 156 million people . NBC's primetime coverage of the Beijing Winter Olympics averaged 7.87 million viewers on Monday, 8.70 million on Tuesday and an all-time low 6.93 million on Wednesday, down 52%, 50% and . Cloud wars: Google's got a long way to go to catch AWS. Although the opening event drew in almost 14 million television viewers, it was 43% less than the 2018 Pyeongchang Winter Games opening ceremony, which pulled in 23.8 million viewers. And so it was with the 2022 Beijing Winter Olympics, otherwise known as the Genocide Games. There were many reasons to think NBC made a savvy business deal in 2014 when it locked up the American media rights to the Olympics through 2032 for $7.75 billion. An average of 10.7 million people watched the 2022 Beijing Winter Olympic Games on NBC in primetime over the past few weeks, the network announced on Monday. Although the opening event drew in almost 14 million television viewers, it was 43% less than the 2018 Pyeongchang Winter Games opening ceremony, which pulled in 23.8 million viewers. February 9, 2022 4:53 PM ET. (RELATED: David Hookstead Is The True King In The North When It Comes To College Football). Last year's Tokyo Olympics averaged above 20 million only one of 17 nights, and . The 11.4 million primetime viewers marked a 42% drop from the Pyeongchang Games. In its first full-day coverage of the 2022 Winter Olympics in Beijing, China on Friday, NBC garnered nearly 16 million viewers across all of its platforms combined, including USA Network and Peacock. One major problem. David J. Phillip/AP. The Winter Olympics have always drawn more modest viewership numbers than the Summer Games, but the 2022 Beijing Olympics have been even more challenging than usual. Why it matters: It's the smallest primetime audience for any Winter Olympic Games on record. The 2022 Beijing Winter Olympics began last night as the opening ceremony was broadcasted on Friday, February 4th. In total, ratings for the Beijing Games were down 36% . Winter Olympics Beijing 2022. . To no surprise, the 2022 Olympics had its highest primetime ratings following NBC's Super Bowl broadcast with 21.2 million average viewers. It's not like this is a sudden trend. The Olympics in Tokyo last summer earned a profit for his company, despite many of the same obstacles as this year: lower ratings, the pandemic, an Asian time zone. That is a sharp decline from the 19.8 million average for the 2018 . Comparing the current Olympics to last summer's, viewership is still down — but by amounts in keeping with recent summer and . As the Beijing winter games come to a close, it's harder to see them now. This viewership is down 43% from 2018 when the Olympics took place in Pyeongchang, South Korea. On Saturday, NBC Sports revealed that Friday's full-day opening ceremony coverage averaged "nearly 14 million TV-only viewers." The viewership plunged 43% from the opening ceremony for the 2018 Winter . UPDATE FEB. 16 - 3 P.M.: NBCUniversal has shared updated numbers for Tuesday's Olympics coverage, recording a Total Audience Delivery of 10.6 million viewers across all platforms including st… NBC is facing a cataclysmic loss of audience for the 2022 Winter Olympics as viewership tanked for Friday's Opening Ceremony, averaging just 16 million. The network has said this . When it comes to the ongoing Genocide Games (a.k.a., this year's Winter Olympics in China), bad news for the Chinese Communist Party is good news for everyone else. TRENDING Chinese media has been billing these Olympics as the most watched Winter Games globally, but average daily primetime viewership for the Games in the US on NBC, cable or NBC's Peacock streaming . Including NBC's streaming and digital platforms, that number ticked up to 11.4 million. Fireworks explode during the closing ceremony of the 2022 Winter Olympics, Sunday, Feb. 20, 2022, in Beijing. The 2022 Beijing Winter Olympics have officially begun, but not a lot of people are tuning in. The ratings for the Olympics have hit a record low, here are the numbers. That compares with about 23 million viewers at the same point for the 2018 games. NBC is facing a cataclysmic loss of audience for the 2022 Winter Olympics as viewership tanked for Friday's Opening Ceremony, averaging just 16 million. Over on ABC, the Jeopardy! NBCUniversal will provide coverage of the 2022 Olympic Winter Games from Feb. 2-20. . The 2018 Pyeongchang Games marked the first time since 2006 that no night averaged at least 30 million viewers. The Beijing Games continued the trend of sinking Olympic ratings. Ratings for the 2022 Winter Olympics are smaller than in 2018 . In the latest TV ratings, NBC's primetime broadcast coverage of the Winter Olympics on Friday night averaged 6.34 million total viewers, down 15 percent from Thursday to mark the Beijing games' second-smallest audience thus far (besting only Feb. 16). February 04, 2022 6:45 PM ET. The TV ratings for the Olympics in China are in the trash. Unlike Amazon, much of Google's cloud data centers are . "And the 2016 Summer Olympics were the lowest rated Olympics since 2004. NBC Sports says 16 million viewers tuned in to watch the 2022 Beijing Winter Olympics . TV Ratings: Beijing Winter Olympics Opening Ceremony Draws 16 Million Viewers, Down 43% From 2018 Games. Comparing the current Olympics to last summer's, viewership is still down — but by amounts in keeping with recent summer and . Leading into Wednesday primetime, the lowest-rated evening of the 2022 Winter Olympics in Beijing was the very first night of competition pre-Opening Ceremony. The low TV . In the key demo of adults 18-49 . What Happened: Bloomberg reported an average of 12.3 million nightly viewers per day have watched the Winter Olympics on Comcast's NBCUniversal TV and streaming channels from their launch on Feb . NBC says it had total audience of 13.6 million (streaming included) for first Saturday of Winter Olympics. Feb. 21, 2022. According to NBC's ratings, a nightly average of 12.8 million Americans tuned in to watch the first six nights of coverage . February 7, 2022. the typical ratings bump that an Olympics delivers, had 7 million viewers and the . For a sense of proportion, when combining the numbers from NBC Sports' YouTube videos that show Russian . The 2022 Beijing Olympics saw the smallest audience of all time for NBCUniversal, with the Games averaging a reported 11.4 million viewers across all platforms during primetime, per . According to The Hollywood Reporter, the first four days of competition and last Thursday night's broadcast are down nearly 50% on NBC when compared to 2018. These Olympics were a disaster for the network: a buzz-free, hermetically . NBC's broadcast for the opening ceremony of the 2022 Beijing Winter Olympics saw a historic low in viewership, with just 16 million total viewers tuning in on Friday, down 43% from the previous . US-based global media company Discovery has reported record viewership and engagement on its digital platforms across Europe for the Beijing 2022 Winter Olympic Games. Through the first four nights of competition, NBC is on track for the lowest-rated Winter Games in history. Same date for 2018 Games did 24.2 million, so down 43.8 percent. The 2022 Games drew an average of 11.4 million primetime viewers — a . So the current 2020 Olympics is more or less on trend. NBC has spent tens of millions of dollars to hustle viewers with flag-waving come-ons to watch U.S. teams . The low TV . The number of people watching the Games on the official website olympics.com has so far exceeded 45 million, more than the entire run of the 2018 edition in Pyeongchang. Feb. 20, 2022, 06:46 AM EST. And so we note, with considerable schadenfreude, that the ratings for Friday's Opening Ceremonies were down 43 percent versus 2018. Font Size: The ratings are in for NBC's first day of coverage for the 2022 Winter Olympics being held in communist China and they are down from the previous year. The Beijing 2022 ratings will be at historic lows. In total, ratings for the Beijing Games were down 36% . NBC Sports has reported the Beijing Winter Olympics TV ratings to a low of 16 million viewers tuning in to watch the Winter . Reports released Monday indicate there was an average total audience of 11.4 million viewers for the 2022 Beijing Olympics. Sunday's primetime coverage of the Beijing Winter Olympics averaged a 6.0 rating and 11.0 million viewers on NBC alone and 13.7 million across NBC's various platforms, down 52%, 51% and 47% . attracted an average of 11.4 million primetime viewers over its two-and-a-half week run, the company said Tuesday. NBC Sports noted that Friday's opening ceremony coverage only hit "nearly 14 million TV-only viewers," The Blaze reported. NBC's coverage of the opening ceremony for the Beijing Olympic Games averaged close to 14 million U.S. television viewers, according to preliminary data provided by NBCUniversal on Saturday, about . Jun 1, 2021. Now that a weeknight has also shed significant viewership from recent Olympics, too, NBC could start to panic if things don't pick up in a hurry. Google is making progress, though: Its revenue for 2022 is projected to hit $26B, ~4.5x its 2018 total. Winter Olympics ratings are as expected, with NBC suffering sharp viewership declines for each of the first four nights of the Beijing Games. Friday's Opening Ceremony drew 16m viewers for NBC across TV and streaming — a record low, and 43% . The Tokyo Summer Games averaged 15.5 million prime-time viewers, NBC's lowest-rating Summer Olympics since it began broadcasting . . Thursday primetime coverage of the games reached just 7.25 million viewers. Bloomberg reports tonight that the 2022 Games in Beijing are currently set to have the worst TV viewership in Olympics history, . When it comes to the ongoing Genocide Games (a.k.a., this year's Winter Olympics in China), bad news for the Chinese Communist Party is good news for everyone else. For comparison, the Super Bowl hauled in 112 million viewers. Twitter led all social platforms in volume of content posted, accounting for 37%, while Instagram delivered the most engaged audience with .
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